Collective Lines
A design consultancy specializing in brand identity and packaging.
Rooted in the philosophy that design is the creative solution to business challenges that is derived from the collaboration of the strategic and creative.
The balance of analytical and intuition on design process is the source of solution that induces emotional impact as consumers experience the brand.
Melanie Halim
A seasoned branding and packaging professional with experience in design agency during the early phase of her career. She continued her career journey and transitioned into marketing and business development in the world of tea & botanicals where she successfully launched a brand new product line into the
U.S. market.
Drawing inspirations from aspects of the everyday life, she developed a strong aptitude in integrating aesthetically refined designs with conceptual ideas that connects the consumer to the brand. She has received Clios and American Graphic Design Awards Graphis, Step Magazine, Communication Arts, Print and Graphic Design U.S.A.
Calling San Francisco her home for more than 2 decades, she enjoys hiking, diving deeper to the world of teas & botanicals while obsessing with Pilates on the side.
Recognitions
CLIO Awards
American Graphic Design Awards
Print Magazine
Step Magazine
Communication Arts
Graphic Design U.S.A
CMYK Magazine
Packaging Makeover
Expertise
Strategy and Positioning
Brand Development
Packaging
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